The current pre-launch consists of two projects, codenamed Alpha and Gamma and house 2, 3 & 4 bedroom residences starting at USD 0.6 Million. Having acquired the land for a very attractive price by market standards, Lodha is passing on the benefit to the consumers through this pre-launch opportunity. According to Colliers International, "There has been a tremendous interest across India, US, UK, UAE, GCC, Hong Kong and Singapore. The strong interest in this project is due to the excellent location, proposed premium amenities, Lodha's brand and the competitive pricing - clients have been able to get 2 or 3 bedroom flats for the prices that would be comparable in suburbs.""We had set out to challenge the convention in South Mumbai by offering luxury residences in an ultra-premium location at suburban rates. The unique advantage created for customers due to the sizing and pricing of the apartments is marking the entry of a large group of first-time buyers into the South Mumbai market, enabling a whole new generation of people who have so far not been able to participate in this market to live and work in South Mumbai," said Mr R Karthik, CMO, Lodha Group. The offer will remain open from January 18 to 27 January, 2013for prospects and customers. This limited period offer is fast catching with overwhelming investors interests. For further information, please visit http://www.codenamebluemoon.com The Lodha Group Established in 1980, the Lodha Group ranks as Mumbai's No. 1 real estate developer, and one of the top 3 in the country. The Group is currently developing in excess of 35 million sq. ft. of prime real estate, with over 40 projects in and around Mumbai. The Group has further extended its promise of luxury living with successful projects in Hyderabad, Lonavala and Pune. The Lodha Group has several landmark developments to its credit, including World One - the world's tallest residential tower with interior design by Armani Casa, New Cuffe Parade - Mumbai's new city centre being developed post the biggest land deal (Rs. 4053 crores) in Indian real estate history and includes LodhaEvoq, the designer tower with interior design by yoo inspired by Starck, LodhaFiorenza - India's first signature residences by Jade Jagger for yoo, LodhaBellissimo - the only Indian residential development to feature amongst the top 1000 landscapes in the world, and Palava - India's most livable city, spread over 3,600 acres and located close to the upcoming Navi Mumbai international airport. Pioneering new trends in the market, the Group introduced CASA by Lodha, offering the mid-income consumer luxury homes within easy reach. The Group also introduced the concept of branded office spaces, with offerings at every level, from world-class corporate offices to large-scale office campuses to signature boutique offices for growing businesses.