AUSTIN, Texas, Jan. 18, 2013 /PRNewswire/ -- ShipStation, the leading web-based shipping solution company for online retailers, announced today its innovative platform is now integrated with Fulfillment by Amazon (FBA). FBA allows retailers to fulfill orders placed via their own Webstore or other sales channels by storing their products in Amazon's fulfillment centers and leveraging its complete packing, shipping, and customer service expertise. ShipStation currently serves as the back-end shipping solution for more than 5,000 online stores, many of which have reported massive reductions in their fulfillment times due to the company's feature rich solution. By using ShipStation, merchants can create shipping labels for UPS, FedEx, DHL Global Mail and the US Postal Service by seamlessly managing their orders from more than 30 sales channels including marketplaces such as Amazon, eBay, Sears, Buy.com, Newegg and Etsy, and ecommerce shopping carts platforms like Shopify, Volusion, Magento, and BigCommerce. "We consistently see companies spend upwards of 70 percent of their time and resources on order fulfillment," says Jason Hodges, co-founder of ShipStation. "ShipStation has always helped to facilitate a seamless, more efficient 'in-house' fulfillment process. Now, by integrating with FBA, we offer a new way for merchants to outsource all or a portion of their fulfillment operations to Amazon." "If you sell in multiple channels, there can be a lot of coordination that goes into managing the fulfillment for each one, with considerable manual work," continued Mr. Hodges. "We solve this problem by automating and integrating the entire process, for example enabling a merchant to sell on more than 30 sales channels and have the actual product sent through FBA. ShipStation and FBA can further this trend, allowing businesses to focus on sales and marketing. ShipStation is a perfect fit with FBA, and the latest example of how smart outsourcing can drive growth for small and medium-sized businesses."