OTTAWA, Jan. 18, 2013 /CNW/ - Heading into the first game of the 2013 season, no team in the NHL is better prepared for traction than the Calgary Flames. To ensure fan safety, icy walkways leading into games at the Scotiabank Saddledome this season will be covered with award-winning EcoTraction - the environmentally friendly alternative to ice melters, such as toxic road salt. "EcoTraction offers instant traction on icy surfaces and is perfect for protecting our fans from slips and falls when walking into the Scotiabank Saddledome. Because it works fast for immediate safety and won't harm concrete, footwear, or greenery, we're very pleased with EcoTraction," said Rob Blanchard, Director of Operations for the Calgary Flames. EcoTraction was purchased from the company's distributor Acklands-Grainger. "We're delighted to be a supplier to the Calgary Flames and are thrilled to offer EcoTraction as a solution for fan safety at the team's home games," said Eric Nowlin, president of Acklands-Grainger. "It's a great fit for any company wanting to save money and ensure safety." Award-winning EcoTraction consists of highly absorbent all natural green granules which immediately imbed into ice, causing a sandpaper-like layer for instant safety. Compared to other products, less is required to cover the same surface area, resulting in less cost per square foot. Unlike toxic road salt, chloride-free EcoTraction does not come with the aftershock of damage costs to infrastructure, will not pollute water, infest soil, damage footwear, or harm animals. It's the only product of its kind in the world that can also be swept into lawns and gardens to benefit growth. "The Calgary Flames are Stanley Cup champions and we're confident EcoTraction will perform to their high standards. More forwarding-thinking customers - from governments, to construction sites, to homeowners - are choosing EcoTraction than ever before," said Mark Watson, CEO of Earth Innovations which makes EcoTraction. Award-winning EcoTraction is sold in North America, Europe, and Asia. More product information can be found at www.EcoTraction.com SOURCE Earth Innovations Inc.