"We believe the strong correlation between Food Network's 'Restaurant: Impossible' and Sysco's far-reaching business will resonate with our audiences," said Karen Grinthal, senior vice president of Advertising Sales, Food Network. "This marketing program we have built with Sysco creates a unique and dynamic platform around a signature Food Network show and chef personality that transform the lives of restaurateurs. The clincher is that it personifies what Sysco does every day."In a recent study, more than 70 percent of Sysco's customers surveyed said that they watch Food Network at least once a week and that it helps them stay on top of trends. Key components of the Sysco-Food Network multi-level campaign include:
- Media tie-ins, involving formal sponsorship of "Restaurant: Impossible," in-show product integrations and TV commercials;
- Digital integrations, incorporating Food Network, Chef Irvine and Sysco assets on foodnetwork.com, the "Restaurant: Impossible" page on foodnetwork.com, and sysco.com and Sysco's Facebook page and ChefRef app.
- Product promotions, including three, large-scale Sysco customer sweepstakes; and
- Consumer tie-in, including a consumer sweepstakes on foodnetwork.com.
CONTACT: Charley Wilson Vice President, Corporate Communications 281-584-2423 Wendy Olson Director, Corporate Communications 281-584-1759