If Apple Misses Earnings: The Ultimate Bear Trap?

NEW YORK ( TheStreet) -- We're past the point of absurdity with Apple ( AAPL). It's nonsensical.

Nonsensical that you cannot buy this stock and feel relatively comfortable with your decision. It's been this way since April of last year, however, in recent weeks, it's gotten worse.

Dan Pallotta wrote one of the better pieces you'll find on Apple for the Harvard Business Review Blog Network.

Early on, Pallotta agreed with the sentiment I expressed in Like Steve Jobs, Tim Cook Doesn't Care About Apple Stock: "If you want a brilliant lesson in focus and discipline, watch Tim Cook right now."

Excellent way to open an AAPL article during these times.

Because there's no doubt in my mind -- if you walked into Tim Cook's office and complained about the stock price, he would send you out on your ear: I've got a damn company to run!.

Cook has tunnel vision. The stock price, over the short term, means absolutely nothing to him. He knows what's up, not some cub reporter at a far-flung Wall Street Journal Asia outpost.

Read this twice because Pallotta absolutely nails it here:

The critics that are screaming right now are intellectually lazy. They're throwing temper tantrums instead of looking at the big picture. Like two-year-olds, they don't really know what they want. And they're not happy when they get it, anyway. Apple could unveil a new car and they'd say Apple's days are over because it's just bet its future on an industry it knows nothing about. Not unlike, say, Apple's entrance into the mobile phone industry. I bet that if Apple did unveil a time machine, they'd claim it wasn't fast enough.

Tim Cook is taking exactly the right approach, staying the course, despite distracting expectations swirling around him. Apple is a marvel of human achievement. Why waste the beautiful sight of it by casting your gaze on a group of misbehaving children who have never accomplished anything remotely close to it in concept or scale and don't have the faintest understanding of how something this remarkable operates and grows in the first place?


I don't agree with everything Pallotta wrote. Speaking of "intellectually lazy," he made the standard Apple vs. Amazon.com ( AMZN) valuation argument and rehashed the old, context-lacking Steve Jobs committed the same errors Tim Cook is line. But, it's all good, because I see where he was going with it. I refuse to allow sideline gripes to take away from his thoughtful, bigger picture argument.

This whole mess has investors in an almost impossible position.

Very few people should be trading AAPL. Dig Robert Weinstein's excellent trading-focused AAPL articles and follow him on Twitter, but be careful; few people are as nimble as Robert and Tom DeMark, Market Studies founder and CEO highlighted in Robert's piece.

Even if AAPL goes up in a straight line from here, I'm not sure it's suitable for most long-term investors any longer. You need to be able to sleep at night; not worry that your future could come under fire thanks to an errant headline on a shaky iPhone 5 source report.

That said, you need to assess the situation for yourself on the basis of your personal financial situation and psychological makeup. Don't take this conversation with yourself lightly. AAPL has become serious business; it's no longer a moving party on the way to $1,111.

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