Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced it is hosting a complimentary webinar focused on e-commerce entitled, “Transforming your E-Commerce Business – a Prescription for Digital Disruption.” Presented by guest speaker Peter Sheldon, senior analyst from Forrester Research, Inc., the webinar will take place on Jan. 23, 2013, at 11:00 a.m. CST. The webinar, which is part of Digital River’s monthly E-Commerce Webinar Series, is now open for registration. As business-to-consumer (B2C) and business-to-business (B2B) companies accelerate their transition to digital-ready product portfolios, they must get smarter about how they design, market, and sell to ensure they stay abreast and ahead of rapidly changing consumer expectations. During this webinar, Peter Sheldon – who specializes in e-commerce platforms, mobile commerce solutions, digital in-store technologies and digital commerce – will explore:
- How consumers from across the globe are rapidly adopting digital products and services;
- Why flexible ownership models lie at the heart of the consumer value proposition;
- Why digital disruption can lead to the cannibalization of legacy products; and
- How innovation is vital to a company’s success as disruptor.