Lexus IS Sedan

Lexus rolled out the IS on Tuesday and said it will go on sale in June. Design is key.

"One of the guys from our production crew said it looks fast even when it's standing still," said Mark Templin, Lexus Division group VP and general manager.

Hellwig said the IS, like many newly introduced luxury cars, will attempt to compete with the BMW 3 Series. He said Lexus "didn't do anything real dramatic. They went with a very evolutionary tact and tweaked a lot around the edges."

TrueCar's Toprak, in a prepared statement, said that "Lexus has a chance to bring a younger demographic to their brand with the new IS -- This vehicle has a chance to grab market share from competing vehicles in its segment and help Lexus to compete in the share of the luxury crown again."

-- Written by Ted Reed in Charlotte, N.C.

>To contact the writer of this article, click here: Ted Reed

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