KENNETT SQUARE, Pa., Jan. 16, 2013 /PRNewswire/ -- After making major inroads into the NFL, NHL and MLB, UNEQUAL® Technologies, the world's only provider of concealed sports protection for the head and body fortified with Kevlar, is now responding to demand from top winter action sport athletes looking for protection that actually protects. Winter X Games Legend and world record holder Levi LaVallee, U.S. Snowboarding Team members Arielle and Taylor Gold, Maddy Schaffrick and others are among the many now warming up to Unequal brand protection. 4-Time Winter X Games gold medalist and fan favorite Levi LaVallee, who was just named One of the 50 Most Influential People in Action Sports, has sustained multiple injuries and concussions in the past. He won't jump or race his snowmobile without Unequal. "I have been injured numerous times while wearing supposed protection," said LaVallee, who returns in 2013 to Winter X competition after a very serious crash a little over a year ago. "When I heard how many NFL and NHL pro athletes were using Unequal CRT® and Exo® Armor, I asked around, got some and tried it. You only have to experience Unequal once to realize how super legit this stuff is. I've been telling everyone." "You don't witness or experience Unequal's performance and not tell others," says Unequal CEO Rob Vito. "The punishment these winter athletes subject their heads and bodies to, as they race down the slope or throw unbelievable tricks in the halfpipe, calls for protection beyond plastic and foam. Having perfected ultra-thin, super lightweight Unequal in military applications like bullet-resistant vests, we knew it would be very effective for high impact and contact sports. Unfortunately you have to get hit, crash or fall to experience it, but we like to say 'once you fall, you fall in love with Unequal.'" U.S. Snowboard Team members and siblings Arielle and Taylor Gold heard about Unequal from their dad, Ken, who, as a Philadelphia Eagles fan in 2010, heard how Michael Vick had turned to Unequal to protect his cracked sternum. "I had not heard of Unequal before, but was intrigued." says Ken Gold. "I got some CRT for Arielle's and Taylor's helmets and EXO Armor for their bodies. I was amazed at the kinds of falls and crashes they started getting up from when before, those accidents would have stopped them cold. You instinctively want to tell others." Arielle Gold, 16, and the youngest on the U.S. Snowboard Team, recently fell so hard on her head she cracked the helmet, but with Unequal CRT installed, she had no head trauma symptoms the next day. "There's no question Unequal has helped me stay out there practicing longer and competing stronger than I would have been able to without it," said Gold.