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Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model. NEW YORK ( TheStreet) -- Alliance Data Systems Corporation (NYSE: ADS) hit a new 52-week high Wednesday as it is currently trading at $156.73, above its previous 52-week high of $156.67 with 90,515 shares traded as of 11:20 a.m. ET. Average volume has been 509,200 shares over the past 30 days. Alliance Data Systems has a market cap of $7.79 billion and is part of the services sector and diversified services industry. Shares are up 7.9% year to date as of the close of trading on Tuesday. Alliance Data Systems Corporation provides loyalty and marketing solutions primarily in North America. The company creates and deploys customized solutions. The company has a P/E ratio of 24.3, above the S&P 500 P/E ratio of 17.7.