Then: Buy Nifty 50; Today: Buy Tech

NEW YORK ( TheStreet) -- If you are old enough, you may remember something called the Nifty Fifty, which during the 1950s and 1960s were touted as solid-performing stocks you could buy and hold forever.

It turns out that "forever" lasted until 1972, when a 10-year bear market took over. Until then they had a good run.

Looking over the list, what strikes me is how well the Nifty Fifty mirrored the U.S. economy at the time. Lots of manufacturing, retailing, energy development and beer. There are some interesting entries too. S.S. Kresge. Really? Simplicity Patterns? Yes, that Simplicity Patterns, which sold sewing pattern guides. Eastman (ahem) Kodak.

*(If you count you will see there are only 49 stocks on this list. A good deal of research did not produce an alternative list. I did learn, however, there was not universal agreement on exactly which stocks constituted the Nifty Fifty.)

The Nifty Fifty was rooted in the notion that strong, reliable and growing companies existed at the heart of the economy. Today, that means technology.

Clearly, there were more Simplicity patterns in households in 1965 than semiconductors. But today quite the opposite is true.

The numbers prove at once where the profits are being made in today's economy and why buying technology now is "prudent," a word in the nomenclature of Wall Street that means reasonable and not unduly risky.

First, the prudence. According to a year-end report I requested and received from Standard & Poor's, the forward price earnings ratio of the S&P Technology sector stands at 12.2x (where x stands for times earnings), compared to a 15-year average of 23.8x. For those of you who believe that forward estimates are too aggressive, the trailing price earnings ratio (based on what these companies have already earned) is 14.6x, compared to a 15-year average of 26.7x.

Further, many tech companies have bullet-proof balance sheets. There's Apple ( AAPL), which is expected to have as much as $200 billion in cash and equivalents on its balance sheet by the end of 2013. Venerable IBM ( IBM) has over $70 billion in retained earnings and nearly $13 billion in cash on hand. A lesser-known and smaller technology company, Cognizant Technology Solutions ( CTSH), which provides IT consulting and outsourcing services, has no debt and over $2 billion in cash and equivalents on hand (though it does not yet pay a dividend).

Now, as to where the money is, look at the dividends of technology companies. According to the same S&P report, the companies within the technology sector are paying more dividends than companies of any other sector. In the aggregate, they account for 14.7% of all dividends paid by S&P 500 companies. That's up from just 6% in 2007.

There is probably, or should be, a Nifty Fifty list of technology companies. If there was such a list, stocks listed below held by the GMG Defensive Beta Fund ( MPDAX) would surely be on it.
  • Intel ( INTC)
  • International Business Machines ( IBM)
  • Microsoft ( MSFT)
  • Cognizant Technologies ( CTSH)
  • Apple ( AAPL)
  • Oracle ( ORCL)
  • Cisco ( CSCO)
  • Adobe Systems ( ADBE)

Note that several of these don't pay dividends yet, but I expect that many of them will within a year or so.

Some random observations about the old Nifty Fifty companies:

There was just a single bank on the list, First National City Bank ( FNCB). If Eastman Kodak saw itself as a technology company then, it would be with us now.

Notably missing from the Nifty Fifty list: an integrated oil company. Emery Airfreight no longer exists. FedEx ( FDX), founded in 1971 by Fred Smith, is now a dominant global player and demonstrates how much can be accomplished in one lifetime.

This article was written by an independent contributor, separate from TheStreet's regular news coverage.
Oliver Pursche is President of Gary Goldberg Financial Services, a boutique money management firm located in Suffern, NY. Additionally, Mr. Pursche is the Co-Portfolio Manager for the GMG Defensive Beta Fund, and a Founding Partner of Montebello Partners, llc. In his role as President of GGFS, and as a member of the GGFS Investment Committee, Mr. Pursche helps oversee the investment portfolio of over 2000 clients with over $500 million dollars in assets. Mr. Pursche frequently provides market and economic commentary on CNBC and Fox Business News, as well as often being interviewed by The Financial Times, US News and World Report, Thomson Reuters, Bloomberg Businessweek, and the Associated Press regarding his and the firms views on the latest market news and events. Mr. Pursche's views on the market and investment strategies have been featured in the Wall Street Journal, Investors Business Daily, Smart Money, USA Today and other national business publications. In addition to writing for TheStreet.com, he is also a weekly contributor on Forbes.com and BankRate.com. His daily market commentary can be read at www.betafundcommentary.com or you can listen to him on www.financialtalkshow.com weekdays at 10:00 AM.