Survey MethodAn online survey was conducted with N = 2,000 U.S. Baby Boomers between October 10 and 12, 2012, by Head Research on behalf of TD Ameritrade, Inc. Sample was drawn from major regions in proportion to the U.S. Census, including New England (5%), Mid-Atlantic (16%), South (25%), Midwest (22%), Southwest (12%), West (20%). Approximately 50% of respondents in each region were male and 50% female. All respondents were required to be: 1) Baby Boomers (i.e., born between 1946 and 1964) and 2) Shared or sole household decision-makers concerning saving for retirement. Two primary groups were defined based on financial preparedness for retirement: 1) Prepared: “Somewhat” or “very prepared” financially for retirement (n = 1,430) and 2) Unprepared: “Somewhat “or “very unprepared” financially for retirement (n = 570). The survey took each participant 16 minutes to complete, on average. The statistical margin of error for overall results in this study is +/- 2.2%. This means that, in 19 out of 20 cases, survey results for questions based on all Baby Boomers (i.e., N = 2,000) will differ by no more than 2.2% in either direction from what would have been obtained by measuring the opinions of all Baby Boomers in the USA.About TD Ameritrade Holding CorporationMillions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade's (NYSE: AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how - bringing Wall Street to Main Street for more than 36 years. TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade's newsroom or www.amtd.com for more information. Brokerage services provided by TD Ameritrade, Inc., member FINRA ( www.FINRA.org) /SIPC ( www.SIPC.org) /NFA ( www.nfa.futures.org) About Head ResearchHead Research is a division of Head Solutions Group (U.S.) Inc., a leading market research partner for Financial Services companies in North America. With offices in New York, Toronto, and Montreal, Head delivers the deep customer insights that increase institutional knowledge and propel business action. Head Research is separate from and not affiliated with TD Ameritrade, which is not responsible for its policies and services. About Amerivest Investment Management, LLCAmerivest is an investment advisory service of Amerivest Investment Management, LLC, a registered investment advisor. Brokerage services provided by TD Ameritrade, Inc. TD Ameritrade, Inc. and Amerivest Investment Management, LLC are both wholly owned subsidiaries of TD Ameritrade Holding Corporation. Amerivest is a trademark of TD Ameritrade IP Company, Inc. Amerivest provides non-discretionary and discretionary advisory services for a fee. Risks applicable to any portfolio are those associated with its underlying securities. For more information, please see the Amerivest Disclosure Brochure (ADV Part 2). All investments involve risk, including loss of income payments and loss of principal. Past performance does not guarantee future results. There is no assurance that the investment process will consistently lead to successful investing. Asset allocation and diversification do not eliminate the risk of experiencing investment losses.
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