Deckers Outdoor Corporation (DECK): Today's Featured Consumer Non-Durables Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Deckers Outdoor Corporation ( DECK) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day up 0.1%. By the end of trading, Deckers Outdoor Corporation rose $2.66 (7%) to $40.81 on heavy volume. Throughout the day, 3.8 million shares of Deckers Outdoor Corporation exchanged hands as compared to its average daily volume of 2.4 million shares. The stock ranged in a price between $37.75-$41 after having opened the day at $37.75 as compared to the previous trading day's close of $38.15. Other companies within the Consumer Non-Durables industry that increased today were: Quiksilver ( ZQK), up 6.8%, Orient Paper ( ONP), up 4.5%, Avon Products ( AVP), up 4.3%, and China Xiniya Fashion ( XNY), up 4.2%.
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Deckers Outdoor Corporation engages in the design, manufacture, and marketing of footwear and accessories for outdoor activities and casual lifestyle use for men, women, and children. Deckers Outdoor Corporation has a market cap of $1.29 billion and is part of the consumer goods sector. The company has a P/E ratio of 9.2, below the S&P 500 P/E ratio of 17.7. Shares are down 9% year to date as of the close of trading on Monday. Currently there are six analysts that rate Deckers Outdoor Corporation a buy, no analysts rate it a sell, and seven rate it a hold.

TheStreet Ratings rates Deckers Outdoor Corporation as a hold. The company's strengths can be seen in multiple areas, such as its attractive valuation levels, expanding profit margins and notable return on equity. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, weak operating cash flow and generally higher debt management risk.

On the negative front, Coldwater Creek ( CWTR), down 22.6%, Joe's Jeans ( JOEZ), down 5.2%, STR Holdings ( STRI), down 4.6%, and Verso Paper ( VRS), down 4.4%, were all laggards within the consumer non-durables industry with Lululemon Athletica ( LULU) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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