CAVE CREEK, Ariz., Jan. 15, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC), (or "DRHC"), also known as Dethrone Beverage, announced the signing of a 3 (three) year exclusive endorsement agreement with Aldon Smith of the NFL's San Francisco 49ers. Dethrone will have the right to use Aldon Smith's name, photograph, picture, appearance, likeness, signature, reputation, quotations, other endorsements, personal or professional background and experience, as well as video recordings of his appearances and audio recordings of his voice, to promote DRHC's sports nutrition beverage as well as their enhanced water beverage which will be marketed under the Dethrone Royalty Inc. brand as Dethrone Beverage. Management would like to encourage everyone to watch a newly produced and released video outlining the artistic creation of Aldon Smith's Dethrone Royalty T-Shirt: Click here: http://vimeo.com/57231123 Toby McBride, CEO of DRHC said: "We are very pleased and excited Aldon Smith, linebacker for the San Francisco 49ers, this year's NFC West Division Champions, has agreed to promote and endorse our Beverage Products. We believe that within our niche market Dethrone's products will be unsurpassed, and Star Athletes like Aldon Smith will be very instrumental in getting that message across. "Aldon Smith is the first of several key Athletes we have signed, or are about to sign, to represent us and our products. The Dethrone Brand is very well known in the Mixed Martial Arts arena, more specifically within the UFC; now it will be well known in the NFL and very soon in other Major Sports." About Aldon Smith Aldon Smith is an American football outside linebacker for the San Francisco 49ers of the National Football League (NFL). He was drafted by the 49ers with the seventh overall pick in the 2011 NFL Draft. He played college football for the University of Missouri Tigers.