CARLSBAD, Calif., Jan. 15, 2013 /PRNewswire/ -- Business.com Media, Inc. the leading online destination for business purchasers looking for business-to-business (B2B) solutions, today announced the appointment of Tony Uphoff as Chief Executive Officer and Director, effective immediately. Mr. Uphoff, a leader in the business information and media industry for over 20 years, was most recently CEO of UBM TechWeb, a provider of digital media, live event and marketing services. He was also previously the founding CEO of Beliefnet.com, President of VNU Media's Entertainment Group, and Publisher of The Hollywood Reporter and InformationWeek. Mr. Uphoff was named "Folio Forty C-Level Visionary" by Folio Magazine, a Top 100 business media exec by B2B Magazine and a "Top Media Innovator" by Mins B2B in 2009. Business.com serves the needs of millions of buyers each month by guiding them through the process of researching, finding and buying the products and services they need to run and grow their businesses. "I'm thrilled to be joining the Business.com leadership team," said Mr. Tony Uphoff, CEO. "The company's unique connection with active buyers creates a powerful, natural environment for marketers to reach, engage with and sell to active business purchasers. With a new site launching next month and several key additions to the leadership team, the company is positioned for continued success in delivering the highest possible ROI for our advertisers and vendors and continuing our track record of growth." "We are excited to welcome someone with Tony's capabilities and experience to lead Business.com," said Peter Arrowsmith, General Partner at JMI Equity and a member of Business.com Media, Inc. board of directors. "Tony brings a deep understanding of the needs of our B2B marketer customers as well as our purchaser audience. We look forward to working closely with Tony and the Business.com team to continue executing against our growth strategy." About Business.comBusiness.com is the premier online destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses. Millions of decision makers save time and money each month with Business.com's 50,000+ how-to guides, price comparison tools, expansive library of white papers, and leading online B2B directory. Business.com's "Purchasing Engine" assists purchasers at all stages of the buying process, whether they are just starting their research or ready to make a purchase. This creates a powerful opportunity for advertisers to get the right message in front of business purchasers at the right time in the buying process. To learn more, please visit www.business.com. SOURCE Business.com Media, Inc.