CHICAGO, Jan. 15, 2013 /PRNewswire/ -- Starting today, the National Runaway Switchboard begins doing business as the National Runaway Safeline. As the go-to resource for America's runaway, homeless and at-risk youth and their families, it's the same organization introducing a new name to better connect with those it serves. The organization recognized that the term "safeline" resonates better with today's youth and it reflects the various ways youth in crisis can connect with its services. Since its founding 42 years ago, it grew into a national organization and expanded its crisis intervention offerings beyond its hotline 1-800-RUNAWAY to include bulletin boards, crisis emails, and live chat on www.1800RUNAWAY.org. "We conducted a comprehensive evaluation and chose to adopt a new name that expresses the organization's growing ability to make a connection and make a difference for those it serves - National Runaway Safeline," said Maureen Blaha, NRS executive director. "We will continue to provide a real safeline to hope, to making empowered decisions and to making a difference." The organization still offers a proprietary, holistic and expert crisis intervention model focused on addressing at-risk issues immediately. Its services remain confidential, anonymous, and available 24/7, providing a comprehensive connection to more than 10,000 different organizations and resources for at-risk youth and their families. The National Runaway Safeline will also continue its distinction of being the federally designated national communication system for runaway and homeless youth. The National Runaway Switchboard will commemorate its name change to the National Runaway Safeline with 24 hours of celebrating in Chicago, across the country and throughout the Internet. Activities will take place on the 42nd minute of every hour in honor of the number of years the organization has been helping America's runaway, homeless and at-risk youth and their families. The National Runaway Safeline, established in 1971, serves as the federally-designated national communication system for homeless and runaway youth. NRS, with the support of more than 150 volunteers, handles an average of 100,000 calls annually – more than 3 million calls since the organization's inception. For more information or details on the name change celebration activities, visit www.1800RUNAWAY.org.