Multiple acquisitions coupled with strong corporate growth highlighted the need for SRAM to review the company’s long-standing approach to managing product data across its network of globally-located employees, suppliers and customers. PTC (Nasdaq:PMTC) today announced that SRAM is using the PTC Product Lifecycle Management (PLM) Solution to optimize product strategy and planning across the organization. SRAM is passionate about cycling, just as passionate as its customers that cycle to work, down mountains or in road races. The bike components SRAM provides to manufacturers must utilize the latest technology available in the market in order to deliver to consumers a bike that’s assembled for very specific requirements. SRAM has built a global company to address these requirements through a combination of strategic acquisitions and a next-generation product design strategy. SRAM needed a PLM system that could represent the complete view of its products across its 16 locations in nine countries. Additionally, the company wanted a solution that would enable them to continuously improve the creation and management of SRAM product data in order to improve business processes that would speed time to market of new products. “We will continue to seek and deploy design technology as we redefine and design bicycles and their components,” said Michael Johnson, global PLM manager, SRAM. “To help us with this goal, we are using the PTC PLM Solution in our enterprise-wide, cross-functional, business process initiative that impacts all of SRAM, our suppliers and any of our customers who use our product-related data. PTC solutions give us a single, integrated, digital environment for data that helps us identify and manage new product opportunities much more quickly than previously.” The implemented PTC PLM solution defines parts (Product Specifications, Bill of Materials and Qualification requirements) and manages them via a closed loop change process. The PTC PLM solution is able to effectively manage complex, cross-functional processes and coordinate the efforts of distributed teams to consistently and efficiently to create the best possible products.