Dethrone Royalty Holdings Inc. To Be Title Sponsor Of Texas Vs. The Nation All-Star Challenge Broadcast On FOX Sports February 2, 2013

CAVE CREEK, Ariz., Jan. 14, 2013 (GLOBE NEWSWIRE) -- Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC) (or "DRHC"), also known as Dethrone Beverage, announced that it has signed an Agreement with Overtime Sports and Marketing, LLC, the Owners of the Texas vs. the Nation, to be title sponsor of this year's Texas vs. the Nation All-Star Challenge to be held at Allen Eagle Stadium in Allen, Texas on February 2, 2013 and broadcast nationally on FOX Sports.

The sponsorship package for the event includes, among other items, several thirty-second TV Spots, several verbal mentions during the broadcast of the game, inclusion in all TV advertisements, and several Jumbotron ads and radio public service announcements.

The teams are "Texas," composed of players who went to high school or college in the Lone Star State, and the "Nation," players from all across the U.S. Dallas Cowboys legends Bill Bates will coach the Texas team while Howard Schnellenberger, a retired American football coach with long service at both the professional and college levels, and who won a National Championship at Miami, will coach the Nation team.

Toby McBride, CEO of Dethrone Royalty Holdings, Inc., said: "We could not ask for a better venue to promote our Dethrone Beverage products which is making its debut during February 2013. With all the media attention through the Texas vs. the Nation All-Star Challenge, coupled with this sponsorship package, DRHC is sure to make a big bang during our launch."

Kenny Hansmire, Chairman of Texas vs. the Nation, said: "I can guarantee that you are watching the future of the NFL when you come to this game. At least 97 percent of these players will sign NFL contracts after this game."

About Texas vs. the Nation

Texas vs. the Nation serves as a stage for professional scouts to evaluate prospects for the NFL and other pro football leagues and began as an idea to bring a sense of rivalry and teamwork back to the all-star arena. Since 2006, more than 500 college players who participated in Texas vs. the Nation have been signed to NFL contracts. Over the last five years, more than 100 players from this all-star game have been selected in the NFL draft. The game was played at Sun Bowl Stadium in El Paso for its first four years before moving to San Antonio's Alamodome. This year's event marks the first Texas vs. the Nation game to be played in Allen Eagle Stadium, an 18,000-seat facility with amenities that rival most college stadiums. For more information, please visit: www.texasvsthenation.com

About Dethrone Royalty Holdings, Inc.

In February 2012 Dethrone Beverage, Inc. (a wholly-owned subsidiary of Dethrone Royalty Holdings, Inc.) entered into a Royalty Agreement with Dethrone Royalty Inc. for the purpose of manufacturing and distributing sports nutrition and water beverage under the Dethrone Beverage brand.

Dethrone Royalty Inc. has been an important factor in the growth of the Mixed Martial Arts (MMA) sports field, as can be seen through their various sponsorships of fighters and events. The Dethrone Royalty brand was formed in 2009 and is based on the traditions of ancient kings; each of us is born and raised with the potential to rule our environment. The Royal Family includes top MMA athletes, world champion boxers and everyday kings. One family, following two rules: defeat thy rivals and demand their respect.

Nick Swinmurn is behind the success of Dethrone Royalty Inc. He was Founder of Zappos.com and is part owner of the NBA team the Golden State Warriors. Dethrone sponsors some of the best fighters in the world such as heavyweight champ Cain Velasquez, and multi-weight champions Josh Koscheck, Ben Henderson and Jose Aldo.

The Dethrone Royalty Holdings, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16520

About Dethrone Beverage:

Dethrone™ was carefully formulated to support mental focus and help increase blood flow, thereby giving the body the fuel necessary to power through the day. Whether you are looking to achieve optimal performance in the ring, on the field, or in the workplace, Dethrone™ will help give you "that something extra."

"Increase Muscular Strength and Power Output. Increase Oxygen to the blood and mental focus. Increase Aerobic & Anaerobic Endurance and advanced recovery."

Dethrone's unique blends are designed to bridge the gap between energy drinks like Monster™, nutritional supplements, and hydration drinks like Gatorade™-- without negative effects. We are creating a new beverage segment. We are the triple threat that gives you the energy you need, hydrates like a sports drink, and gets you ready for your next move.

February 2013 is the launch date for Dethrone Beverage, beginning with their first sponsorship of a major sporting event, Texas vs. the Nation Football Game in Allen, Texas. Dethrone Beverage will launch on the U.S. west coast with Tier One (major beer distributor), and sold trough chains such as 7-11, Nugget Markets, C-Stores like AM PM, Circle K and Quik Trip.

Safe Harbor Statement

Except for the statements of historical fact contained herein, the information presented in this news release constitutes "forward-looking statements" made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Dethrone Royalty Holdings, Inc.'s current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Dethrone Royalty Holdings' filings with the Securities and Exchange Commission. Accordingly, readers should not place undue reliance on forward-looking statements contained in this news release or in any document referred to in this news release.
CONTACT: Ryan Troup, President         Circadian Group, Investor Relations         North America Phone: +1(646) 257-2444         Email: Ryan@Circadian-Group.com         Web: www.Circadian-Group.com         DD portal: Coming Soon!

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