NEW YORK, Jan. 14, 2013 /PRNewswire/ -- While many turn to cosmetic surgery and laser technology to treat the look of hollow, sunken eyes and dark circles, Dr. Bruce Katz, Director of the JUVA Skin & Laser Center in New York, is pioneering a new, safe technique that dramatically reduces dark circles and hollows making eyes look brighter and rejuvenated. By utilizing a natural filler in the tear troughs (the sunken area just beneath the inner corners of the eyes), Dr. Katz's unique Twilight Plasma Renewal treatment has been able to treat this common aesthetic problem without a long recovery or prolonged maintenance. The Twilight Plasma Renewal treatment requires drawing the patient's blood, which is then spun in a centrifuge. The safe and rapid preparation of natural autologous platelet-rich plasma (PRP) is then re-injected into the soft tissue of the area needing restoration. The patient's blood is not mixed with anything else making it 100% natural and exclusively their own. Dr. Katz recently concluded a six-month study administering The Twilight Renewal treatment in tear troughs and evaluating both qualitative and quantitative changes utilizing Quantificare 3D imaging technology. His findings indicate that this treatment is safe and well tolerated. Patients experienced consistent improvements in volume, depth and texture of the treatment area. "To date I have been very pleased by the rejuvenating, consistent improvement in patients' tear trough areas following the Twilight Plasma Renewal treatment," said Dr. Katz, who is a leading innovator in anti-aging eye rejuvenation with his development of the widely popular Madonna Lift fractional eyelift. "Patients were not only extremely happy with the results but also because this is an effective and time sensitive solution to a very common, noticeable problem with the appearance of their eyes."