At the very least, present the story -- out of the gate -- like Osawa presented it in the still-not-perfect, but much better and certainly moderated video clip from page one. Present it with some context. Be responsible. Don't treat other people's money with reckless abandon. Of course, bigger fish exist for frying in the grand scheme of things. However, within the context of investing in the stock market as it intersects with the financial media, this is critically important. You can't just come out with half-cocked reporting, move a stock and its derivative plays, call it a day's work and then go do it all over again next week. At least you shouldn't be able to when the hard-earned money of retail investors is on the line. Where's the Securities and Exchange Commission when you need it? Busy getting after Reed Hastings for a Facebook post? Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.