Meeting professionals worldwide will be able to connect and share knowledge more effectively and actively participate in hybrid events thanks to a partnership between Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for video management and academic, enterprise and event webcasting, and Professional Convention Management Association (PCMA). PCMA represents more than 6,000 planner professionals, suppliers, faculty and students globally with 17 chapters in the U.S., Canada and Mexico and holds several professional development opportunities annually. Sonic Foundry’s Mediasite platform will be used to stream PCMA’s largest event, the Annual Meeting: Convening Leaders, live Jan. 13 to 16 in Orlando, Fla., and more events throughout the year, allowing professionals unable to make it to the conferences to attend online regardless of location. “Our partnership with Sonic Foundry allows meeting industry professionals around the globe who are unable to attend our conferences due to time, location or travel restraints to watch the webcasts whenever and wherever is most convenient for them without missing a beat,” said Sherrif Karamat, PCMA COO. “Using Mediasite will support PCMA with reaching a larger audience for both live events and archived on-demand options catalogued in our online video library. Convening Leaders attracts a broad range of meeting planners – conference designers, disruptive educators, networking orchestrators, technology masters, entrepreneurs – seeking to learn new ideas, technologies and businesses that will shape the future of meetings and events. Sonic Foundry’s Mediasite Events team will capture nearly 100 sessions at the conference. Some will be streamed live as part of the hybrid event, and nearly all will be archived for members to review after the event on-demand. PCMA also hosts additional conferences and webinars throughout the year for industry leaders. All of PCMA’s Events will be supported by Mediasite including PCMA Education Conference June 24 to 27 in Denver, Colo. “The fact that PCMAis increasingly using webcasting to reach larger audiences is validation that hybrid events are growing. The most influential thinkers in the meetings industry convene at these conferences, and it’s necessary to capture, archive and index that information so it can be retrieved and shared in the future. We’re pleased PCMA places such a high value on the preservation of knowledge and chose to partner with Sonic Foundry to broaden its reach,” said Rob Lipps, executive vice president of Sonic Foundry.