Sonic Foundry Partners With Professional Convention Management Association To Connect Meeting Planners Worldwide

Meeting professionals worldwide will be able to connect and share knowledge more effectively and actively participate in hybrid events thanks to a partnership between Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted market leader for video management and academic, enterprise and event webcasting, and Professional Convention Management Association (PCMA).

PCMA represents more than 6,000 planner professionals, suppliers, faculty and students globally with 17 chapters in the U.S., Canada and Mexico and holds several professional development opportunities annually. Sonic Foundry’s Mediasite platform will be used to stream PCMA’s largest event, the Annual Meeting: Convening Leaders, live Jan. 13 to 16 in Orlando, Fla., and more events throughout the year, allowing professionals unable to make it to the conferences to attend online regardless of location.

“Our partnership with Sonic Foundry allows meeting industry professionals around the globe who are unable to attend our conferences due to time, location or travel restraints to watch the webcasts whenever and wherever is most convenient for them without missing a beat,” said Sherrif Karamat, PCMA COO. “Using Mediasite will support PCMA with reaching a larger audience for both live events and archived on-demand options catalogued in our online video library.

Convening Leaders attracts a broad range of meeting planners – conference designers, disruptive educators, networking orchestrators, technology masters, entrepreneurs – seeking to learn new ideas, technologies and businesses that will shape the future of meetings and events. Sonic Foundry’s Mediasite Events team will capture nearly 100 sessions at the conference. Some will be streamed live as part of the hybrid event, and nearly all will be archived for members to review after the event on-demand.

PCMA also hosts additional conferences and webinars throughout the year for industry leaders. All of PCMA’s Events will be supported by Mediasite including PCMA Education Conference June 24 to 27 in Denver, Colo.

“The fact that PCMAis increasingly using webcasting to reach larger audiences is validation that hybrid events are growing. The most influential thinkers in the meetings industry convene at these conferences, and it’s necessary to capture, archive and index that information so it can be retrieved and shared in the future. We’re pleased PCMA places such a high value on the preservation of knowledge and chose to partner with Sonic Foundry to broaden its reach,” said Rob Lipps, executive vice president of Sonic Foundry.

Mediasite Events is a leading provider of event webcasting for hybrid events and high-profile meetings. Selected by Professional Convention Management Association’s Convene Magazine readers as one of the “Best Technology Tools”, the group supplies technical webcasting services and expertise to organizations who seek to complement their conference or event with an engaging online experience. Mediasite Events provides live and on-demand webcasting for Fortune 500 corporations, universities, associations, sporting events and charitable organizations nationwide.

About Professional Convention Management Association

PCMA is the multi-channel professional resource and premier educator for leaders in the meetings, conventions, events and trade show industries. It provides its 6,000+ members with a community of likeminded colleagues, innovative education and creative global solutions to enhance both their professional development and their organization’s face-to-face and virtual connections. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 35 countries. For additional information, visit www.pcma.org.

About Sonic Foundry®, Inc.

Sonic Foundry (NASDAQ: SOFO) is the trusted market leader for enterprise webcasting solutions, providing video content management and distribution for education, business and government. Powered by the patented Mediasite webcasting platform and webcast services of Mediasite Events, the company empowers people to advance how they share knowledge online, using video webcasts to bridge time and distance, enhance learning outcomes and improve performance.

Product and service names mentioned herein are the trademarks of Sonic Foundry, Inc. or their respective owners.

Certain statements contained in this news release regarding matters that are not historical facts may be forward-looking statements. Because such forward-looking statements include risks and uncertainties, actual results may differ materially from those expressed in or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, uncertainties pertaining to continued market acceptance for Sonic Foundry's products, its ability to succeed in capturing significant revenues from media services and/or systems, the effect of new competitors in its market, integration of acquired business and other risk factors identified from time to time in its filings with the Securities and Exchange Commission.

Copyright Business Wire 2010

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