BURLINGTON, Mass., Jan. 14, 2013 /PRNewswire/ -- Lahey Health announced today it has launched a new brand campaign highlighting the comprehensive continuum of care and integrated services offered by the new network of services – the result of the affiliation between Lahey Clinic Foundation and Northeast Health System. (Logo: http://photos.prnewswire.com/prnh/20130114/NE41886LOGO ) Lahey Health brings together an academic medical center, community hospitals, primary care practices, specialty care, behavioral and senior care services. The campaign illustrates Lahey Health's dynamic new approach to care that is focused on helping patients become and stay healthy by providing all the services they need in the community setting. "There are monumental changes happening in healthcare in the U.S.," said Howard Grant, JD, MD, president and chief executive officer of Lahey Health and Lahey Hospital & Medical Center. "Our focus is on keeping our patients well, and we truly have a unique system of care that addresses all the needs of our patients and communities. Lahey Health provides all the services they need in a community setting, which is more effective and efficient for patients, families, insurers and employers." As part of the new campaign, Lahey Health is launching a series of broadcast, print, and transit advertising and community-based activities. It is fresh and bold to represent a new approach to care that is more patient-focused. "Quality care and safety have always been our number one priority, but for years, healthcare organizations have been operating on a fee-for-service payment model," said Grant. "We are now looking at new reimbursement models that place greater emphasis on how healthy we keep our patients and communities. These models reimburse us for the quality of care provided – both excellent clinical outcomes and patient satisfaction – a tremendous shift that benefits our patients."