The launch of Microsoft’s Windows 8 did not have a significant impact on PC shipments in the fourth quarter. Analysts said some PC vendors offered somewhat lackluster form factors in their Windows 8 offerings and missed the excitement of touch. New products are coming to market, and this could drive churn within the installed base.

HP regained the top position in worldwide PC shipments in the fourth quarter of 2012 (see Table 1), however the company’s shipments did not grow compared to a year ago. Analysts said HP most likely gave up a certain margin level to gain market shares. HP was successful in managing large retail deals targeting Microsoft’s Windows 8 launch and holiday sales in selected regions.

Table 1

Preliminary Worldwide PC Vendor Unit Shipment Estimates for 4Q12 (Units)


4Q12 Shipments

4Q12 Market Share (%)

4Q11 Shipments

4Q11 Market Share (%)

4Q12-4Q11 Growth (%)
HP   14,645,041   16.2   14,711,280   15.5   -0.5
Lenovo 13,976,668 15.5 12,915,766 13.6 8.2
Dell 9,206,391 10.2 11,633,387 12.2 -20.9
Acer Group 8,622,701 9.5 9,690,624 10.2 -11.0
ASUS 6,528,228 7.2 6,133,042 6.5 6.4
Others 37,393,913 41.4 39,934,184 42.0 -6.4
Total   90,372,942   100.0   95,018,284   100.0   -4.9

Note: Data includes desk-based PCs and mobile PCs, including mini-notebooks but not media tablets such as the iPad.Data is based on the shipments selling into channels.

Source: Gartner (January 2013)

Lenovo dropped to the No. 2 position in the fourth quarter of 2012, but it experienced the best growth rate (8.2 percent) among the top five PC vendors worldwide. Lenovo’s growth exceeded regional growth rates in North America, EMEA and Asia/Pacific, but lower than the industry average in Latin America and Japan. In North America, Lenovo performed well by expanding in the retail market and protecting professional market.

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