Jamba Juice Company (NASDAQ:JMBA) today announced the launch of a store format and design initiative that will transform the store layout and design across the entire concept platform, providing customers with a compelling guest experience that reflects the vibrant, healthy, active lifestyle embodied by the Jamba® brand. The new formats will include limited menu Smoothie Stations, drive-thru’s and juice bar concept in Jamba stores. Along with the new concept stores and formats, Jamba also will refresh and redesign existing stores over the next four years.
The store design and remodel program supports the company’s strategic growth initiative enabling expansion of the brand in new locations where traditional stores may not be practical or appropriate. In 2013, Jamba plans to:
- Open 60 to 80 new units globally;
- Add up to 1,000 JambaGO locations served
- Add up to 100 limited menu Smoothie Stations and
- Refresh 75 to 100 stores.