LAS VEGAS, Jan. 14, 2013 /PRNewswire/ -- For downtown Las Vegas, 2012 came to be known as the "Year of Downtown" for good reason: at least $754 million in public and private projects came to fruition and an additional $355 million in developments were under construction with most of these scheduled to be completed in 2013*. In 2012, downtown Las Vegas – which does not include the famed Las Vegas Strip and is located just a few miles north – became home to a $485 million performing arts center, a new city hall, two major museums and scores of new businesses. A total of 57 projects were completed, under construction or upgraded in this urban area during the year. "After years of hard work, the city's highly strategic redevelopment efforts are paying off," said Bill Arent, director of the city of Las Vegas Economic and Urban Development Department, who also works with the city's Redevelopment Agency ( www.lvrda.org). According to Las Vegas Mayor Carolyn G. Goodman, redevelopment progress is helping downtown reinvent itself as the region's true center of community, culture and commerce. The new year's upcoming development highlights include Zappos.com's $40 million renovations to the former Las Vegas City Hall to accommodate the company's 1,200 employees, the $56 million Discovery Children's Museum scheduled to open this spring, the former Lady Luck Hotel & Casino's $100 million renovation and reopening as Downtown Grand Hotel & Casino in late 2013, and a former Travelodge repurposed into a temporary housing and resource facility for veterans. In addition, Zappos CEO Tony Hsieh is investing $350 million of his personal wealth in the downtown area for venture capital and entrepreneurial assistance for startup companies as well as community improvements. Las Vegas' 2012* redevelopment stats are impressive by any city's standards. The businesses and projects completed during the year generated work for more than 5,200 construction employees, as well as 1,500 permanent jobs. Today, more than 1,700 construction workers are employed on projects that will generate more than 1,900 permanent jobs. "A check of recent headlines both locally and globally confirms the new respect for downtown and the renewed energy permeating the area," said Rich Worthington CEO of The Molasky Companies and president of the Downtown Las Vegas Alliance (DLVA), a nonprofit consortium of more than 40 downtown businesses working to promote the area. The group's campaign, Rediscover Downtown, targeted to locals, is continuing in 2013 based on its 2012 success.