REDMOND, Wash., Jan. 14, 2013 /PRNewswire/ -- Consumers have increased options for how and when they shop. To stay competitive, retailers must put customers at the heart of their businesses and seek new ways to deliver the most value, revenue and loyalty. Microsoft Corp. gives retailers the tools and technology needed to fully implement a customer-centric strategy across the enterprise by increasing efficiency, empowering employees, taking advantage of consumer insights and optimizing operations. (Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO) "With our position as a consumer goods company and a retailer, we are uniquely able to help retailers create a connected shopping experience for their customers across multiple channels and touch points, whether it's at home, in the store or on the go," said Tracy Issel, general manager, Worldwide Retail Sector, Microsoft. Engaging Your CustomersIn the digital age, the lines between traditional and digital retail channels have blurred. Retailers are seeking new ways to deliver a seamless customer experience across all channels as consumers have more options and greater expectations when they shop and interact with retailers. Windows 8 and Windows Phone 8 deliver multiple options for retailers to improve interactions with customers. The Windows Phone 8 operating system brings real innovation to the experience through built-in near-field communication, a mobile Wallet, an engaging mobile app experience, and Bing local and visual search, while Windows 8 provides the platform for retailers to reach their customers wherever they may be. With 60 million Windows 8 licenses sold to date and apps that are available in more than 200 markets worldwide, Windows 8 represents unprecedented access for retailers to reach new customers and build stronger relationships. Windows 8 works with different form factors and device sizes, allowing shopping apps to shine on large-screen All-in-Ones, as well as lightweight tablets — ideal for both in-store interactions and at-home catalogue browsing. With top retailers such as Amazon, eBay, Home Shopping Network, Newegg, Dell and Office Depot already in the Windows Store, consumers have a broad selection of apps to find what they are looking for.