NEW YORK, Jan. 14, 2013 /PRNewswire/ -- At the National Retail Federation's annual conference today, Microsoft Corp. (Nasdaq "MSFT") announced the latest release of Microsoft Dynamics for Retail with new capabilities and next-generation innovation to help retailers deliver a complete shopping experience through end-to-end, search-based e-commerce; next-generation point of sale (POS); and a true omnichannel commerce engine. Building on Microsoft's commitment to retail and delivering a widely available, end-to-end, omnichannel solution, adopted in more than 38 countries, these capabilities further enhance the unique value proposition of Microsoft Dynamics for Retail, helping leading retailers worldwide deliver the connected, personal and relevant experiences their customers expect. (Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO) Graeme Hackland, chief information officer of Lotus F1 Team, understands the critical need for speed, agility and delivering a compelling customer experience. Competing in one of the most popular sports in the world can be as challenging off the track as it is on when it comes to managing mission-critical business applications. The Lotus F1 Team is using Microsoft Dynamics to help fine-tune and drive every aspect of its business, from managing the design, manufacturing and testing of the 20,000-plus parts on each car to analyzing real-time data from the racetrack. The team now also plans to use Microsoft Dynamics for Retail to address POS, merchandising, e-commerce and more. "We want to be in a position to win," Hackland said. "We're investing in people and technology, and we need to improve our processes. Microsoft Dynamics for Retail is going to help the team with specific retail challenges in 2014 and beyond." Edwin Watts Golf is an example of a true specialty retailer that during the past four years has grown its retail business to more than 90 retail locations in addition to direct mail and Internet sales. The company has also grown in its breadth of offerings with custom golf equipment, trade-ins and specialized customer service that was taxing the capabilities of its aging legacy systems. A leader in customer service, Edwin Watts Golf needed a solution that could offer a seamless customer experience across all its retail channels while also giving it the flexibility and agility to maintain its best practices.