JDA® Software Group, Inc., The Supply Chain Company ®, today announced the release of JDA® Customer Engagement Cloud, a single solution that addresses omni-channel commerce and optimization logic in real time. It not only helps retailers deliver goods to customers, but also aligns real-time supply processes and inventory to profitably source those goods. “The retail industry is at a critical juncture in its history. Consumers today — empowered with mobile technology — have instant access to information that shapes what they buy, when and where they buy it, and at what price,” said Hamish Brewer, President and CEO, JDA Software. “These connected consumers determine which retail enterprises succeed and which fail. With JDA ® Customer Engagement Cloud we have developed a comprehensive approach to address this challenge now, helping retailers to avoid becoming a victim in this rapidly changing retail environment.” The Solution: JDA® Customer Engagement Cloud JDA ® Customer Engagement Cloud is designed to help retailers profitably achieve customer-centricity in every interaction through the following key capabilities: Omni-Channel Commerce JDA ® Customer Engagement Cloud enables enterprise visibility to critical information like inventory levels, product information, customer history – including access to a customer’s universal online shopping cart – and customer preferences to associates who interact with the omni-channel customer. Providing this type of customer information in real-time enables in-store associates to better convert in-store visits into sales. In-Store Mobility More and more, commerce is happening not just in the checkout lines, but in the aisles of today’s retail stores. Empowering associates with full access to enterprise data and point-of-sale (POS) capabilities in the aisle is critical to creating the ultimate in-store customer experience. Store associates can maximize their ability to help customers by using the JDA ® Customer Engagement Cloud associate app on a mobile device. In addition to accessing information and standard POS capabilities, the associate app supports guided price negotiation and alternate delivery options. Profitable Promising Every retailer has unique customer and supply chain strategies. These strategies can be configured into JDA ® Customer Engagement Cloud to best ensure both customer satisfaction and effective utilization of the supply chain. The profitable promising capabilities within JDA ® Customer Engagement Cloud help shape inventory utilization with days-of-supply calculations and profitability algorithms that improve customer satisfaction. It also offers visibility into what inventory is available in the store today and what will be available tomorrow, fulfilling customer needs for immediacy while improving profitability and consumer engagement opportunities. Allocated Inventory Optimization Delivering profitable promises requires both an understanding of real-time demand shifts and customer profitability, and the capability to respond strategically and dynamically to changes. Driven initially from the intended forecast for different channels and promotions, allocation optimization evaluates when inventory and demand shifts warrant changes in execution. This capability, designed to automate the alignment of inventory to customer demand in real time, is enabled by JDA’s patented allocated available-to-promise technology.