By Teke WigginAs the housing recovery that began last year continues to gain steam into 2013, selling your home may become less of a headache. But you can be sure of one thing: You're always likely to make the process easier if you use smart marketing tactics. Some of them are givens: De-clutter your home for open houses, enhance your landscaping, etc. But there are also some underutilized selling methods. Culling tips from interviews with a variety of industry insiders, AOL Real Estate has compiled a list of some of the best of them, so learn 13 ways to sell your home in 2013. Don't Hide a Foible, Flaunt It Traditionally, sellers are told to play down any quirks to their homes. But that's not always the right move: Foibles could possibly suit the needs of some buyers. J. Philip Faranda, owner of J. Philip Real Estate in Briarcliff Manor, N.Y., says that it's even worth leading with a home's foible in some cases. He said that he helped one client sell his home by highlighting its oversized garage. "The garage bay was huge. The previous agency tried to de-emphasize the strange-looking garage," he said. "We took out an ad in a trucker magazine to find someone who needed a big garage bank."
Offer Free Home Maintenance ServicesOffering free home maintenance for a period of time can be a good way to sweeten the deal for some prospective buyers. "Provide free services, where a seller prepays on behalf of the buyers for services," advises Ariana Loucas, a Realtor in Columbia, Md. She said that services could include anything from maid service to pool maintenance, or even snowfall removal.
Host a Raffle to Increase Foot TrafficDangle the possibility of winning a prize, like a trip or an iPad, in order to attract buyers to house tours. Raffle the prize off after a certain date. "This will increase foot traffic to the house and may help you find that perfect buyer," Loucas said. "So maybe the buyer doesn't get the house bid, but can win an all-expenses paid dinner at a local restaurant."
Make Yourself ScarceThe more you show your home, the more possible buyers you are likely to reach. And since "having the seller around often makes the buyer uncomfortable," according to Cammarosano, "If possible for all showings, the seller should plan on not being at home while the Realtor shows the home." "The man or woman who works late might be the best potential purchaser. So having a 7 p.m. or 8 p.m. showing shouldn't be out of the question." Home Affordability Likely Hit Record High in 2012 Is Off-the-Grid Living the Future of Housing? 30% of U.S. Homeowners Are Mortgage-Free, Zillow Says