LIVONIA, Mich., Jan. 10, 2013 /PRNewswire/ -- With continued pressure from legislators and consumer bodies to increase the fitment of active safety systems, TRW Automotive Holdings Corp. (NYSE: TRW) expects several notable trends to develop in the electronics field including:
Crash avoidance technologies to become mainstream
Focus on affordable radar and camera systems
Increased demand for open architecture systems
(Photo: http://photos.prnewswire.com/prnh/20120709/DE36630) Peter Lake, executive vice president, sales & business development for TRW, stated: "Electronics is the fastest growing automotive commodity: industry estimators now place the percentage of a vehicle's cost attributed to this area to be as high as 40 to 50 percent, up from 20 percent a decade ago. "Today, the industry is stepping up to the mark as organisations such as the World Health Organisation and the European Commission have set ambitious targets to drastically reduce the number of road fatalities globally by 2020. To support this, New Car Assessment Programs (NCAPs), including Euro NCAP, are revising their rating programs to reward and promote safety improvements in new vehicles over the coming years. One of the most important goals of the new scheme will be to include emergency crash avoidance technologies, which will significantly boost the fitment of electronics content on new vehicles." With Driver Assist Systems (DAS) set to become mainstream technology, TRW expects that optimizing costs will become an important topic for the vehicle manufacturer and supplier industry. In order to support the growing demand for video and radar, TRW is working with its customers to bring new, advanced safety technologies to market at an affordable price from the outset. Dr. Hans-Gerd Krekels, engineering director, global integrated electronics added: "With a number of its safety systems including airbags and slip control systems – TRW has a track record of designing and engineering affordable technologies. To achieve this, for example, we need to think about the technological evolution of a product right from the start – considering how technical advances and manufacturing process improvements can allow us to bring a product more affordably to market - but with the same performance." Finally, TRW is seeing a clearer trend toward domain architectures and a greater demand for open system architectures in order to address the growing complexity of vehicle electronics. TRW is a leader in this area and will start production of its 'Safety Domain ECU' (SDE) this year with a major European vehicle manufacturer - a technology which meets this requirement.