"The goal for Ferrero in the next five years is to double the total turnover in non-European countries and SAP will be a key part of the success for us," said Enzo Bertolini, CIO, Ferrero Group. "The first impression of SAP ERP powered by SAP HANA is that we can obtain significant improvement in terms of speed and usability by working with real-time information. We expect clear benefits in trade promotions and supply chain with better simulation and faster planning. The future we imagine is combining mobility with big data to transform the way we make decisions and manage our processes."Open Choice and Full Support to CustomersSAP remains committed to support its customers' choice of database technologies and vendors. SAP will continue to provide innovation for all databases supported and work with its database partners to support these innovations, which may include in-memory optimizations. For those customers that choose to migrate to SAP HANA, SAP is providing a comprehensive set of services, rapid-deployment solutions, as well as trained implementation consultants from its large ecosystem of partners. A special rapid-deployment solution, planned to be released in the first quarter of 2013, will be designed for customers to go live in less than six months and will offer a complete package of preconfigured software, implementation services, content and end user enablement for a fixed price and scope. To further accelerate adoption, SAP used feedback from SAP user groups and customers and tuned its pricing model to be similar to how customers currently purchase databases. The pricing model will be based on the percentage of application value and is extremely competitive to market alternatives. These innovations are also being planned for SAP® Business All-in-One solutions, thus enabling companies of all sizes to benefit from SAP HANA. Together with SAP Business Suite applications powered by SAP HANA, these solutions will open up new sales, service and business opportunities to the entire partner ecosystem.