DETROIT, Jan. 10, 2013 /PRNewswire/ -- Downtown Detroit will be full of new activities for the entire family and exciting entertainment as the 2013 Motown Winter Blast returns to Campus Martius Park from Friday, February 8 – Sunday, February 10. This year, Quicken Loans, with its world headquarters located in Campus Martius, steps in as presenting sponsor of the annual outdoor event. "Quicken Loans has been a proud sponsor of the Winter Blast for six years, and we are excited to have the opportunity to support an event that showcases the best of Detroit --this time as presenting sponsor," said Jay Farner, President and Chief Marketing Officer, Quicken Loans. " Detroit is an exciting town, and by supporting this entertaining family-friendly event, we are helping to provide one more amazing wintertime entertainment opportunity that makes downtown Detroit a great place to live, work and play." "We are thrilled to have Quicken Loans increase its support of this event as presenting sponsor, and appreciate every single partner and sponsor that help to create a special winter wonderland weekend in the heart of the city," said Jonathan Witz, event producer. "The continued dedication to the festival and the city from partners, sponsors like Quicken Loans and local stakeholders is critical to Winter Blast's success." Even More ActivitiesThis year's event brings two new activities for families and community members to enjoy. The "Winter Blast-Off," presented by the General Motors Foundation, features hands-on, imaginative science programs put on by Mad Science of Detroit, a Michigan-based organization that offers children's science programming throughout metro Detroit. Children will engage in exciting, themed activities, including the Fire & Ice Show, three science fun stations and science trivia. In fact, kids walk away with their own unique creations. The kid-tested, teacher-approved programs are a must see, and will run Friday evening and all day Saturday and Sunday. "Science is everywhere... even in the snow," said Vivian Pickard, president, General Motors Foundation. "The GM Foundation is excited to bring the 'Winter Blast-Off' program to this year's festival to give kids fun, interesting and interactive ways to discover the world of science that exists all around them." Additionally, Flagstar Bank will present the first-ever "S'mores Happy Hour," a fun activity for Campus Martius-area employees. On Friday of the festival, employees throughout Campus Martius will have the opportunity to make their own custom S'mores from 4:30-6 p.m. during a celebration for all those who work downtown. "Flagstar Bank is honored to be a part of the 2013 Winter Blast, especially this year as we open our first branch in downtown Detroit near Campus Martius," said Donell Miles, Flagstar Vice President and Market Leader for Detroit's new branches. "We hope to meet many of our new neighbors when they come out for some fun around the fire as we roast marshmallows together and kick off the Winter Blast in delicious fashion." Specifics on participating in this "S'mores Happy Hour" celebration will be released in the coming weeks.