NEW YORK ( TheStreet -- Debra Borchardt: All the world needs is a cheaper iPhone, right, Jim? That's what we're hearing, is that Apple ( AAPL)is now talking about a cheaper iPhone. Don't we have enough iPhones? Jim Cramer: Apple's cursed right now. I was joking this morning with Squawk on the Street, they can announce a better than expected earnings, double the dividend, big buyback, split one to ten. And it doesn't matter what they do. People don't like Apple right now. It's over-owned. That said, this is a Nokia ( NOK)-killer. Nokia's owned that market. By the way, Intel's ( INTC)trying to be in that market in the white-label low-end phone. You want to offer something to China? You need an inexpensive phone. You want to blunt Samsung ( SSNLF)? You get a better system that works with European telcos, and you have an inexpensive phone. You want to cover the Waterfront? You want to own every single market, and Apple has to do this. Once again, this is not the "Oh whim-Jim looking for the thing from Apple that just dazzles." I have a mini iPad, I really like it, but it's not enough to be able to do the trick. Apple, in order to get out of the funk, it has to break down technically, it has to get rid of all the people who don't understand that Apple is no longer going to be able to grow 30, 40 percent, and then when it introduces something like a low-end phone, we want to buy it, instead of just thinking, "Well, time to sell Nokia back, too." Debra Borchardt: Don't you also feel that Apple has too many products on the market right now? It used to be that Apple only had a small number of products. That made them unique and special. You go into Wal-Mart ( WMT)now, there's Nanos, there's Shuffles. It's so many things that they just don't even need anymore. Jim Cramer: That's a good point. Debra Borchardt: And no one's buying it. It seems like if they culled their product line down, it makes them special again. And it feels like a cheap iPhone is not special.
Jim Cramer: Well, you go back over the biography, wonderful biography of Steve Jobs by Walter Isaacson, and that's the theme. The theme is best of breed and not a flood of products. Maybe they've got to revisit that. I will say that when you go to your Apple store, you like to have a lot of options. You like to have different color computers like, you like to have the Mac Air, you like to be able to have the new iPod, so I think they're trying to be all things to all people, just that what we're used to is them being best of breed and you pick which one you like. Is this Apple floundering? I don't know. I think it's Apple saying, "We've got to protect our flank here," and maybe Apple even getting in good graces with a lot of the telco providers. I think Tim Cook is an excellent strategist. He's not really a product guy, I'll say that, because Steve Jobs said he wasn't a product guy in the Steve Jobs biography, but I agree with you. It does seem to be a bit of a conundrum. Millions of products suddenly. How about the best products? And a low-end phone is not what I expect from Apple, but if they have some sort of game plan which says that the world must own Apple because they want to do the ecosystem...if it's an ecosystem plan, then I'm on board. Debra Borchardt: Okay. Well, we'll keep our eye on that Apple iPhone, the cheaper version, and see if this is really what the market wants. --Written by Debra Borchardt in New York. >To contact the writer of this article, click here: Debra Borchardt. Follow @WallandBroad