REDWOOD CITY, Calif., Jan. 10, 2013 (GLOBE NEWSWIRE) -- Informatica Corporation (Nasdaq:INFA), the world's number oneindependent leader in data integration software, today announcedthat it has been positioned by Gartner, Inc. in the leadersquadrant in the 2012 Magic Quadrant for Data Masking Technologyreport, published December 21, 2012. The complete report, includingthe quadrant graphic, is available on the Informatica web site at

Joseph Feiman and Carsten Casper, authors of the report state,"Leaders demonstrate balanced progress in execution and vision.Their actions raise the competitive bar for all vendors andsolutions in the market, and they tend to set the pace for theindustry. A Leader's strategy is focused on data security andcompliance. Its offering addresses the needs of securityspecialists within the SLC and data management. Leaders' brands arebroadly recognized in the data security space. Leaders reach beyondSDM (Static Data Masking) capabilities and encompass the broaderdata security discipline, including data redaction capabilities,DDM (Dynamic Data Masking), DAM/DAP (Database ActivityMonitoring/Database Audit and Protection) security intelligence. Atthe same time, Leaders are able to amass a relatively largeclientele and revenue in this evolving market. A leading vendor isnot a default choice for every buyer, and clients are warned not toassume that they should only buy from Leaders. Some clients mayfind that vendors in other quadrants better address their specificneeds."

According to the report, "Sensitive data (such as credit cardnumbers), personally identifiable information (such as SocialSecurity numbers), medical diagnoses and even nonpersonal sensitivedata (such as corporate financial information and intellectualproperty) are exposed to abuse or negligence from enterpriseemployees and outsiders.

Data masking aims to prevent the abuse of sensitive data byhiding it from users. Technology vendors offer multiple datamasking techniques, such as replacing some fields withsimilar-looking characters, replacing characters with maskingcharacters (for example, "x"), replacing real last names withfictional last names and reshuffling data in the database columns.Data masking is also known as data obfuscation, data privacy, datasanitization, data scrambling, data deidentification, dataanonymization and data deauthentication."

Adopting data masking helps enterprises raise the level ofsecurity and privacy assurance against abuses. At the same time,data masking helps enterprises meet compliance requirements withthe security and privacy standards recommended byregulating/auditing authorities."

Informatica Data Masking is highly scalable, high-performancedata masking software. Informatica Data Masking statically anddynamically protects sensitive data from unauthorized access acrossdevelopment, testing, training, and production environments. Withthis software, enterprises can comply with data privacy regulationsand mandates while dramatically reducing the risk of a databreach. IT organizations can easily customize data maskingsolutions to meet different regulatory or business requirements,protect personal and sensitive information while supportingoffshoring, outsourcing and cloud-based initiatives.

"We believe our placement in the Leaders' quadrant of the firstGartner Magic Quadrant for Data Masking further confirmsInformatica's leadership, dedication to innovation and the deliveryof excellent products for our customers," said Adam Wilson, seniorvice president and general manager, ILM, Informatica. "The insiderthreat has emerged as the new data security battleground and datamasking is proving to be a critical component of any enterpriserisk and compliance program. Our placement is testament to the factthat Informatica Data Masking is ahead of the curve when it comesto helping organizations successfully address a wide range of data privacychallenges, keep their datasecure and maximize their return on data."

In March 2012 Informatica Dynamic Data Masking was named the Most InnovativeSecurity (Software) Product of the Year in the 2012 Global Excellence Awards. In April 2012Informatica was mentioned in the Gartner Cool Vendors in Security:Application and Data

Protection 2012 report; in August 2012 the company waspositioned in the 2012 Magic Quadrant for Data Quality Tools report; in October2012 Informatica was positioned in the leaders quadrant in the 2012 Magic Quadrant of Data Integration Tools;and in October2012, Informatica was also positioned in the leaders quadrant inthe 2012 Magic Quadrant for Master Data Management of Customer DataIntegration report.

Tweet This: Gartner Positions @InformaticaCorp inLeaders Quadrant of 2012 Magic Quadrant for #DataMasking Technologyreport

About the Magic Quadrant

Gartner does not endorse any vendor, product or service depictedin its research publications, and does not advise technology usersto select only those vendors with the highest ratings. Gartnerresearch publications consist of the opinions of Gartner's researchorganization and should not be construed as statements of fact.Gartner disclaims all warranties, expressed or implied, withrespect to this research, including any warranties ofmerchantability or fitness for a particular purpose.

About Informatica

Informatica Corporation (Nasdaq:INFA) is the world's number oneindependent provider of data integration software.Organizations around the world rely on Informatica for maximizing return on data to drive their topbusiness imperatives. Worldwide, over 5,000 enterprises depend onInformatica to fully leverage their information assets residingon-premise, in the Cloud and acrosssocial networks. For more information, call +1 650-385-5000(1-800-653-3871 in the U.S.), or visit with Informatica at,


Note: Informatica, PowerCenter, Informatica DataMasking and Informatica Platform are trademarks orregistered trademarks of Informatica Corporation in the UnitedStates and in jurisdictions throughout the world. All other companyand product names may be trade names or trademarks of theirrespective owners.
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