Starting today, the fate of the Scottie dog, race car, top hat and the five other beloved tokens in the classic MONOPOLY game is in the hands of fans through a worldwide vote that will determine which token will be eliminated from the game. Will the shoe outpace the racecar? Will the battleship cruise past the wheelbarrow? Will fans be pressed if the iron is removed? Don’t leave this one to “Chance” - it’s up to fans to make sure that their favorite token will pass “GO!” and not “go directly to jail” by voting every day at Facebook.com/Monopoly, now through February 5, 2013.
Hasbro to lock up classic Monopoly icon forever - worldwide online vote asks fans to decide which game piece will "Go to Jail" and which new token will "Pass Go!" (Photo: Business Wire)
When the vote ends, Hasbro (NASDAQ: HAS) will be changing the MONOPOLY game forever by removing one of the classic tokens from the game and replacing it with a token that reflects the interests of today’s MONOPOLY players. Fans can vote on Facebook for which new token they would like to see added to the game, choosing from a diamond ring, guitar, toy robot, cat or helicopter. Fans will also be able to “campaign” to save their favorite token through Facebook and Twitter by sharing images and videos with their friends and by using the hashtag #tokenvote. “The tokens are one of the most iconic parts of the MONOPOLY game, and we know that people are emotionally tied to their favorite one,” said Eric Nyman, Senior Vice President and Global Brand Leader for Hasbro Gaming. “When we decided to replace one of the tokens in the game, we knew we had to involve our fans in the process. We can’t wait to see which iconic piece will ‘go to jail’ and which new token the fans will choose to become part of one of the world’s most popular games.”