By DEEPTI HAJELANEW YORK (AP) â¿¿ With the popping of cables and the snapping of metal, a crane collapsed onto a building under construction near the East River waterfront Wednesday, injuring seven people, three of whom needed to be extricated from underneath the fallen machinery. The red crane toppled around 2:30 p.m., sprawling across the metal scaffolding and wood planking that made up the first floor skeleton of a residential building in the New York City borough of Queens behind a big neon "Pepsi Cola" sign, a local landmark. Workers putting up the second floor framework scrambled to get out of the way. "Once that snap came, that was it," said Russell Roberson, 32, of Brooklyn. "I just heard guys yelling, 'Run, run!" The people who had to be extricated from underneath the crane suffered a range of injuries, broken bones being the most severe, Deputy Fire Chief Mark Ferran said. He said emergency services personnel didn't need heavy machinery to get them out. None of the injuries was life-threatening. Preston White, 48, a carpenter from the Bronx, was working his first day at the site in the Long Island City neighborhood. He had turned to speak to a friend when he heard a popping sound and turned back around. At that moment, "I saw the cable whipping toward the deck. ... You could just hear it buckling," White said. The impact shook the scaffolding he was on. The crane cut down the framework of the building "like a hot knife in butter," White said, because there was no concrete on it yet. Roberson said the crane, which he estimated to be about 200 feet high, had been up since the weekend â¿¿ and went down really fast. City officials went up in a cherry picker while investigating the accident.