Skyhook, Inc., the global leader in location positioning, context and intelligence, and Philips Lifeline, the leading provider of personal emergency response services (PERs) in North America, announced a collaboration to incorporate Skyhook’s hybrid location platform into Philips’ Lifeline GoSafe mobile PERs offering. Philips Lifeline will be demonstrating the GoSafe system during the 2013 International CES event, booth #26722 in Las Vegas from January 8 th through January 11 th. Skyhook’s hybrid location service will be part of a suite of locating technologies used with the new GoSafe system and designed to help provide Lifeline Response Associates with the location information needed to support locating of users in the event of an emergency. “Accurate location information is of critical value to ensuring the quick dispatch, arrival and delivery of what is often life-saving assistance,” noted Rob Goudswaard, senior director, Global Product and Service Programs, for Philips Home Monitoring. “After reviewing the market, we concluded that Skyhook’s location network and technology capabilities were consistent with our requirements for enabling timely and accurate response.” Skyhook is the global leader in geo-location technology fulfilling hundreds of millions of location requests daily across over 100 million mobile devices including handsets, tablets, netbooks, cameras and other mobile devices. Skyhook’s geolocation services leverage a network of close to one billion Wi-Fi access points, and combines location from Wi-Fi, cellular and GPS readings to produce a single, accurate location quickly and across all environments. “If an individual experiences a fall or other emergency, quickly getting help to the right location is of vital importance,” said Michael Shean, founder and senior vice president, business development, Skyhook. “Skyhook is proud to partner with Lifeline, the leading medical alert service, in order to enhance the safety and care that Lifeline provides to all of its customers.” About Skyhook, Inc. Skyhook is the worldwide leader in location positioning, context and intelligence. In 2003, Skyhook pioneered the development of the Wi-Fi Positioning System to provide precise and reliable location results in urban areas. Today, Skyhook's Core Engine provides positioning to tens of millions of consumer mobile devices and applications. For more information visit www.skyhookwireless.com. About Royal Philips Electronics Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.