FOUNTAIN VALLEY, Calif., Jan. 9, 2013 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – and comedian and TV show host, Zane Lamprey, announced today the launch of "Monkey and Me – Hanging with Pleepleus." Pleepleus, a stuffed toy monkey, became a cult favorite of viewers of Zane's hit TV show, "Drinking Made Easy" on ASX.TV. The app allows users to choose from more then 15 poses of Pleepleus, and then add the monkey to their own photographs. Photos can be shared via email, Facebook and Twitter. The app includes an in-app purchase for additional poses – and it links to Zane's online merchandise as well. "Zane's fans have turned Pleepleus spotting into a drinking game – and keep their eyes open for the monkey during his TV show," said Dave Swartz, MEDL Mobile President and CCO. "We think this app will inspire new kinds of games for his fans as they spot Pleepleus in each other's Facebook photos and Twitter pics." Download the app for Apple iOS here: http://bit.ly/lspleep Learn more about the app on Zane's website: http://bit.ly/zlamprey About MEDL Mobile The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com . About Inzane Entertainment Inzane Entertainment is a production company based in North Hollywood, California. Home to the production of the AXS.tv's hit show "Drinking Made Easy" hosted by Zane Lamprey, Inzane Entertainment is involved in the development of numerous television and film projects as well as in the midst of developing MONKEY RUM. Lamprey has also launched Monkey Rum, which will be hitting shelves this year. Lamprey has become an expert on drinks, drinking and drinkers as he's hosted over 100 episodes where his job as been to, in a word, drink. Prior to hosting "Drinking Made Easy", Lamprey hosted "Three Sheets" for Travel Channel and "Have Fork, Will Travel" for Food Network.