NEW YORK ( TheStreet) -- Trend-following looks great on paper and in hindsight, but many investors find it difficult to pull the trigger and buy a stock that is trading near its recent highs. Having a plan for your entries and exits is what allows investors to succeed even when emotionally it may be challenging to execute.The opposite is value investing, or what many refer to as catching a falling knife. You can make money with either method, but I suggest you pick one or the other and stick with it. When it comes to investing, "Jack of all trades, master of none" types usually feed the masters. Oversized consistent gains are difficult enough with one method, and let alone trying to bounce from method to method. There is a sweet spot in trend following for the average investor; it's called buying on dips. Buying on dips is satisfying to many because "you're getting a deal" and at the same time you're still following the overall longer term trend.