If the studios can't save Ultra HD, maybe the Internet can. Maybe game companies can. Broadcom announced an Ultra HD home gateway chip at CES, writes Cnet, along with a new codec for digitizing Ultra HD . Qualcomm says its new Snapdragon chip for mobile phones can play back Ultra HD video while running your battery no faster than older standards and older phones. Qualcomm CEO Paul Jacobs gave the CES keynote address, covered by CBS. But here is the problem. As the way content is displayed improves, it costs more-and-more to create good stuff. Words are cheap, even though they're the raw material for everything else. Radio files cost a little more to produce, video even more, and when you're making an HD movie eight-figure budgets are common, even when the results are terrible. The half-life of technology keeps getting shorter, as the technology itself gets better. CDs were a thing for almost three decades and DVDs were around for two. BluRay was gone within a single decade and now we're supposed to replace it all for Ultra HD? Is anyone going to be making good use of this technology before it becomes obsolete? At the time of publication, the author was long MSFT and AAPL. Follow @DanaBlankenhornThis article is commentary by an independent contributor, separate from TheStreet's regular news coverage.