In collaboration with our global business customers, we're enhancing consumer's lives in areas where people might not think of Panasonic - including automotive, retail, avionics and energy. Today we will be sharing numerous examples of the B2B2C approach in action by inviting our top business customers. We will also show you the important role Panasonic Cloud Services will play in our strategy.What does "a better world" really mean? Our job is to give our customers the products, solutions and services that will allow them to create the better world they want -- whoever and wherever they are. In the next hour, we'll tell what real Panasonic customers want and need to make their worlds better and how we are responding to them. 1. Your TV Presented by Messrs. Tsuga and Joe Taylor, CEO of Panasonic Corporation of North America, with Mr. Tim Vanderhook, Co-founder and CEO of Specific Media as a special guest speaker and a video appearance from Mr. Keith Turner, President of Sales and Marketing at Univision The television industry here in the US is experiencing tremendous change. The next five years will transform it more than the last twenty-five. What today's consumers are desiring in a TV is more than just beautiful picture quality. They are expecting easy access to content, flexible choices, a simple and intuitive user experience. In other words, they don't want just another screen. Panasonic's "Your TV" gives you the ability to personalize and customize, providing you with a great new service while giving you choice and freedom. It's all you could ever want from your TV and more -- broadcast channels, video on demand, smart search and a rich social experience at your fingertips. All you have to do is say " My Home Screen," and the built-in camera and facial recognition technology bring up your personal page. This new Home Screen is designed to personalize Your TV experience, and give you direct access to both the latest information and all your favorite content. In addition, in order to provide customers with a new viewing experience and to make the creation of new business models possible, the company is working towards the realization of internet based TV program broadcasting, viewing programs over smart devices, and advertising targeted to the user.