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DirecTV Now is priced at $35 in an attempt to appease regulators and cord-cutters alike.
NowThis Studios, which makes content that can't be found on its website, is part of Discovery Communications' $100 million bet on digital distribution.
Discovery's (DISCA) stock rating was cut to 'market perform' at Barrington Research on Thursday.
Shares of Discovery Communications were higher Thursday following comments made by the CEO at a Goldman Sachs conference.