BLUFFTON, Ind., Jan. 8, 2013 (GLOBE NEWSWIRE) -- Franklin Electric (Nasdaq:FELE) marked the commercial launch of its artificial lift pumping solutions with significant orders from key global customers. Exxaro, a South Africa-based mining group which provided several test sites for the product, has placed an inaugural order for 7 complete pumping systems for its Botswana Coal project. In addition, a strategic customer in the northwestern United States has placed an order for 14 systems. Over the last 2 years, Franklin Electric has been field testing artificial lift products in coalbed methane, shale gas, and oil-stripper fields throughout the United States, sub-Saharan Africa, and Australia. These recent orders signify the successful culmination of Franklin's development efforts in the area of pumping systems for alternative energy. Originally developed with the coalbed methane extraction market in mind, Franklin's artificial lift systems utilize submersible water pumping technology to de-liquefy gas wells, allowing the gas to be released from geological formations and rise to the surface. What makes the Franklin system unique is its marriage of progressive cavity pumps with submersible motors, to make a system that captures the benefits of both technologies. In its line of Energy Systems products, Franklin Electric manufactures submersible progressive cavity pumps and submersible centrifugal pumps. Franklin also offers comprehensive well management system for both gas and water, comprised of variable frequency drives, control systems, and telemetry equipment suited for local and remote communication, as well as a range of accessories. More information about the full product line can be found at franklin-energy.com. Franklin Electric is a global leader in the production and marketing of systems and components for the movement of water and automotive fuels. Recognized as a technical leader in its specialties, Franklin Electric serves customers around the world in residential, commercial, agricultural, industrial, municipal, and fueling applications.