PTC (Nasdaq: PMTC) today announced that Eurocopter, an EADS subsidiary, is expanding its use of PTC technology solutions to enhance the contribution Eurocopter support services makes to the company’s overall business performance. In 2008, EADS selected PTC technology solutions to serve as the backbone of its PHENIX Master Product Definition platform, an initiative to harmonize its product lifecycle management (PLM) environment across the entire company. The latest milestone in this long-standing relationship is the completed deployment of a new Spares Configuration Data Management (SCDM) system that leverages PTC technology to efficiently manage spare parts across Eurocopter’s global service network. This newest initiative marks an expansion of the relationship between the two companies into an emerging area called service lifecycle management (SLM), and directly assists Eurocopter in achieving the growth goals of its service business. In today’s highly competitive global environment, discrete manufacturers are increasingly turning to their service organizations as a way to differentiate their market offerings, strengthen their relationships with customers and provide increased customer value. At a corporate level, EADS has outlined an aggressive vision for increasing its service revenue to 25% of total revenue by 2020. For Eurocopter, the successful execution of its customer service strategy is critical to achieving its overall growth and profitability goals. “To contribute to this objective, Eurocopter will use SCDM to improve its spare parts data management processes by 50%, focusing on high-value services initially related to platforms, requiring and developing both customer centricity and product intimacy,” said Pascal Gaudry, vice president, Material and Logistics Service Center, Eurocopter. While better managing its spare parts is just the first milestone in Eurocopter’s strategy to transform and optimize its overall service portfolio, such improved management is indicative of the kind of value directly achievable through SLM technology. “To achieve the business transformation in spares and service information data management we strengthened our partnership with PTC to support our SLM strategy,” said Marc Durand, project sponsor at Eurocopter. “SCDM is a first step in helping us optimize our spare parts processes.” The next steps will enable Eurocopter to manage in-service helicopter configurations to offer tailored services to its customers.