Toyota Camry sold 404,886 units in 2012, up 31.2%, despite a 6.3% drop in December sales. It remained the best-selling car in the U.S. for the 11th consecutive year. A new Camry went on sale in October 2011 and has been a major success. On the Toyota December sales call, Jim Lentz, CEO of Toyota USA, noted that for the first time since 2008 Camry sales topped 400,000, "well above our objective of 360,000" and "about 70,000 units ahead of the nearest competitor." Lentz said the Toyota SE "brought new and younger buyers into the Toyota family. The SE accounts for 40% of sales and the average age of its buyers is 44. That dropped the average age of a Camry buyer to 51 from 60 for the car's previous generation.