“Staying ahead of continually changing floral design trends is vital to the success of retail florists,” said Mark Nance, AAF, President of BloomNet. “Through diverse courses focusing on cutting-edge design techniques along with strategies for implementing those techniques most effectively in today’s retail marketplace, Floriology Institute can help florists gain a competitive edge that can result in stronger profit potential for their businesses.”The 2013 Floriology Institute Design Course schedule is as follows: January 20-24, 20135-Day Principles & Elements of DesignInstructor: Jackie Lacey, AIFD, CFD, PFCI March 10-14, 20135-Day Sympathy of TodayInstructor: Jackie Lacey, AIFD, CFD, PFCI April 7-9, 20133-Day Modern Twist on Everyday DesignInstructor: Donald Yim, AIFD, CPFD May 19-23, 20135-Day Competition/Certification and Portfolio SkillsInstructor: Jackie Lacey, AIFD, CFD, PFCI Floriology Institute offers both 3-day and 5-day design courses and is available to anyone in the floral industry. BloomNet Florists in good standing receive preferred pricing as well as flexible monthly clearinghouse payment options. All returning students receive a 25% off discount. Scholarships to attend courses at Floriology Institute are available through select state associations. To register for 2013 courses at the Floriology Institute and for more information, visit www.mybloomnet.net/floriologyinstitute.html or call Nicole Gandini, Industry Relations & Education Manager (516) 237-7973. About Floriology Institute As the premier, industry accredited floral education center, Floriology Institute is dedicated to building a foundation for excellence, supporting best practices and enabling innovative approaches in floral design and retail business practices that empower florists to reach their full potential and allow their customers to recapture the joy and expression of the language of flowers. The Floriology Institute is located in Jacksonville, Florida and it offers an extensive and diverse range of education courses to support florist needs. About BloomNet® BloomNet® ( www.mybloomnet.net or 1-800-BloomNet) is an international wire service and a world class business solutions provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet’s resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including the highest published rebate in the industry with the easiest rebate qualifications, tiered membership costs, state-of-the-art technology solutions, and a complete suite of value-added products and services. BloomNet has established and maintains the industry’s most stringent business standards for participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc.