DETROIT and HERZOGENAURACH, Germany, Jan. 7, 2013 /PRNewswire/ -- Schaeffler, a developer and pioneer of modern efficient mobility, will demonstrate its product innovations for engines, transmissions and chassis applications during the 2013 North American International Auto Show (NAIAS) in January in Detroit. Schaeffler is participating as a sponsor and exhibitor for the eighth consecutive year. The company's almost 4,000 square-foot exhibition space is located in room W2-60 and is open to journalists and invited guests. The Schaeffler product range focuses on optimizing drive trains based on internal combustion engines, as well as technologies for hybrid and electric vehicles. Schaeffler's solutions make a critical contribution to helping automotive manufactures comply with the fuel consumption and emission regulations required in the 2020 and 2025 Corporate Average Fuel Economy regulations. During a press conference on Monday, January 14 at 7 a.m. (ET), Dr. Juergen M. Geissinger, CEO of Schaeffler AG, Prof. Peter Gutzmer, CTO of Schaeffler AG, and Bruce Warmbold, President and CEO of Schaeffler North America, will provide a company overview, update on the latest innovations and insight into Schaeffler's role in the North American automotive community. The press conference will take place in the company's product booth in room W2-60 immediately after the VDA press conference (The German Association of the Automotive Industry) press conference. "In view of the increasingly stringent standards, automotive manufacturers must look for new ways of integrating modern components and solutions into drive trains of conventional and next generation vehicles," explains Warmbold. "As a leading provider of next-generation solutions for drive trains, it is our commitment to develop and implement technologies that help our customers meet the requirements of the automotive industry of the future."