OVERLAND PARK, Kan., Jan. 7, 2013 /PRNewswire/ -- The National LTC Network is pleased to announce the merger of two of its member firms' Long Term Care insurance brokerage operations. Effective January 1, 2013, Individual Commercial Brokerage, Inc. (ICB) and Gelbwaks Executive Marketing Corp. (GEM) are combining their two award-winning and nationally-recognized operations. The new organization will utilize all of the same outstanding employees - working in their current locations - as before the merger. In addition, all of the same top quality insurance companies will continue to be available to their producers. "For our employees, producers and the clients they serve, this is a true win-win-win. We will all benefit from the opportunities this merger presents," said Peter Gelbwaks, Chairman of GEM. "If there was ever a natural business move to make, this is it." Through their membership and participation in The Network, the management teams of both organizations have known each other and for the last 18 years. "Both management and marketing staffs are very familiar with each other, are all staying on board, and are very excited about this new venture," said Barry Eldridge, Owner and President of ICB. The new brokerage operation will be headed by a management team comprised of Rick Eldridge, Vice President from ICB, Aaron Paglia, Vice President from ICB, and Julie Gelbwaks Gewirtz, Executive VP from GEM. For the foreseeable future, the combined operation will continue to use both the ICB and GEM names. " Barry Eldridge and Peter Gelbwaks are two of six original founding members of The National LTC Network. Their Network colleagues congratulate them on the merger," commented Terry Truesdell. About The National LTC Network (NLTCN):The National LTC Network has, for 18 years, been a national leader in Long Term Care insurance distribution. Member firms include some of the most well-respected and successful firms in the industry. Find Network member: http://www.nltcnmembers.com/. About ICB:Headquartered in Rockaway, NJ and founded in 1983 by Barry G. Eldridge, ICB has offices strategically located nationally and is licensed in all 50 states. With satellite locations in Medford, NJ; Latham, NY; Leander, TX; and Denver, CO, ICB's team of experienced professionals assist producers in identifying the best products to meet the specific needs of their clients. The addition of Plantation, FL complements ICB's existing expansive network of strategically located offices. ICB is currently celebrating 30 years as a premier source in long-term care planning. Mr. Eldridge started ICB with a passion to serve producers and consumers with the education and products they need to plan for retirement. His enthusiasm and dedication remains the same today. Furthermore, Mr. Eldridge is known as one of the pioneers of the brokerage side of the LTCi industry.