LAS VEGAS, (CONSUMER ELECTRONICS SHOW 2013), Jan. 7, 2013 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, and PlayJam, operator of the world's leading smart TV games network, today announced they are joining forces to enable TV entertainment application developers to deliver a new level of multi-screen interactivity and engagement. At CES, the companies will be demonstrating Rovi's Multi-Screen Service enabling two mobile users to play and interact with the popular Smart TV game BlackJack. In the future, Rovi and PlayJam plan to offer the Rovi Multi-Screen Service within PlayJam's range of smart TV publishing and optimization tools to empower developers to quickly create dynamic gaming experiences that drive customer loyalty and new revenue opportunities. "I'm excited about our partnership with Rovi as it takes TV game controls beyond the limitations of traditional TV remotes," said Charles Tigges, Chief Commercial Officer, PlayJam. "Enabling developers to leverage advanced game control functionality of mobile devices for TV games in a scalable way is going to be central to expand the audience for high-end games on smart TV." Rovi's Multi-Screen Service is designed to enable device, mobile, and web app developers to add multi-device and multi-user capabilities in a consistent way. The technology is planned to be deployed to power the pairing of one or more devices across networks, such as apps or games where phones and tablets control the primary screen experience. For TV, smartphone and tablet manufacturers, the technology can enable the efficient sharing of a digital entertainment across devices and networks, as well as power companion activities that enhance or augment the primary viewing experience. "The collaboration with PlayJam, a leader in TV gaming, is significant and should help Rovi expand our customer base and influence in the new connected entertainment ecosystem," said Matt Milne, executive vice president worldwide sales and marketing, Rovi Corporation. "Rovi has established a strong position enabling customers to deliver a high-quality video experience across virtually any screen. Rovi Multi-Screen Service should help bolster this position and fuel a new range of Rovi-powered products and services that deliver highly interactive, multi-screen entertainment experiences."