LAS VEGAS, (CONSUMER ELECTRONICS SHOW 2013), Jan. 7, 2013 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced that the DivX ® digital rights management (DRM) used with the company's adaptive streaming format, has been approved by the Digital Entertainment Content Ecosystem (DECE) for streaming use within the UltraViolet ecosystem. With the DivX DRM becoming part of the UltraViolet technology specification, DivX Plus Streaming ® may be easily used by UltraViolet retailers to deliver a consistently high quality over-the-top video streaming experience. DECE is the developer and operator of UltraViolet, which is designed to offer consumers unprecedented freedom and flexibility in how they watch and collect home entertainment. DivX Plus Streaming brings features historically associated with Blu-ray Discs to the over-the-top entertainment experience. The adaptive streaming solution not only dynamically adjusts streams to help deliver maximum visual quality based on available bandwidth, but also offers an advanced feature set with support for 1080p, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind. The addition of DivX DRM to DECE's list of approved stream protection technologies continues the momentum for DivX Plus Streaming, which has been approved by studios and adopted by a range of companies that are helping fuel over-the-top entertainment distribution, including Broadcom, China Mobile, Dixons, MediaTek, MediaMarkt, and MStar. "UltraViolet is gaining market traction with more than 8 million household accounts, thousands of titles available, new retailer launches and hundreds of millions of compatible devices," said Mark Teitell, general manager of DECE – the pan-industry consortium behind UltraViolet. "As a Founder of DECE, Rovi has had a substantial impact on the initial design and development of UltraViolet – and its expertise and capabilities across content creation, access and playback are now helping to further accelerate UltraViolet in the marketplace."