LAS VEGAS, (CONSUMER ELECTRONICS SHOW 2013), Jan. 7, 2013 (GLOBE NEWSWIRE) -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today unveiled its HEVC Development Program to enable companies participating in the digital video value chain to take advantage of the latest compression technology to reduce storage and bandwidth costs and deliver an optimized viewing experience. The program is planned to include a range of Rovi product updates and launches including new MainConcept ® encoding SDKs and an update to DivX ® device certification to allow customers such as IC manufacturers, consumer electronics device makers and mobile operators to rapidly introduce products that support the successor to H.264. "HEVC is important for the industry, allowing compression to keep pace as resolution and quality demands on video rise and the sheer volume of channels and video available increases," Avni Rambhia, Sr. Industry Analyst of Frost & Sullivan's Digital Media Practice. "However the speed of uptake of the format and the rate at which it is able to transform the industry with its benefits depends heavily on the timely delivery of encoding SDKs for content creation, as well as technologies to streamline CE and mobile device support. Early innovation by key solution providers such as Rovi will play a critical role in driving earliest possible adoption and demand across all target verticals and on all target devices." Rovi's rollout of HEVC-enabled solutions is planned to begin early this year shortly after the standard is ratified. The first Rovi HEVC solution will be a new MainConcept SDK offering core professional HEVC encoding for developers serving the broadcast, professional content creation, mobile and consumer industries. MainConcept encoding solutions are already broadly deployed by many of the world's largest technology companies, which will help streamline the migration to HEVC in a broad range of leading cable, internet and wireless systems.